央視市場研究股份有限公司（CTR）是中國國際電視總公司和Kantar集團合資的股份制企業。CTR一直致力于將近30年的中國市場洞察經驗與快速發展的互聯網大數據技術相結合，通過連續性調查和定制化專項服務，提供全方位的市場數據解析和高附加值的趨勢洞察，與客戶一起深入研究千變萬化商業環境，探尋市場發展規律，制定營銷決策方案。
CTR的研究領域包括媒體融合與經營創新、營銷策略與效果評估、消費者洞察等諸多專業領域，尤其在360°營銷監測與評估、消費者購買與使用行為測量、移動互聯網用戶研究、短視頻監測與商業決策等專業領域擁有權威的第三方地位和貨幣型產品。
CTR的質量保障體系：作為國家統計局認定的首批符合條件的涉外調查機構，CTR多年來積極參與市場調查行業國際標準、國家標準及團體標準起草和推進工作。作為我國市場調查行業國際標準國標化的主要編寫單位之一，為本行業第一份國家標準的發布做出了貢獻。CTR已獲得SGS公司ISO9001質量管理體系、ISO27001信息安全管理體系、ISO45001職業健康安全管理體系的國際認證，項目執行符合ISO20252市場調查行業國際標準規定。CTR基于智訊云平臺的互聯網廣告統計分析和優化服務已獲得SGS公司ISO27018公有云個人可識別信息（PII）安全管理體系國際認證。CTR現有百余名質量管理專業人員。CTR自2008年起，連續獲評北京市高新技術企業。
CTR Market Research CO., Ltd. is a joint venture of China International Television Corporation (CITVC) and Group. The company is committed to integrating China's market insight experiences over the past 3 decades with rapidly developing Internet big data technology to provide comprehensive market data analysis as well as high value-added trend insight. Through continuous survey and customized research, it shares in-depth understanding of the ever-changing business climate, explores the development pattern of the market, makes marketing decisions and finds solutions together with its clients.
CTR's research runs across various fields of expertise, including media convergence and operation innovation, marketing strategy and effectiveness assessment，consumer insight and many other professional fields. It has an authoritative third party status and monetary products in fields of 360-degree marketing monitoring and assessment, measurement of consumers' buying and using behavior, mobile Internet user research, short-form video monitoring and business decision.
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As one of the first qualified foreign-related survey agencies approved by the National Bureau of Statistics of China, Participated in the drafting of national standards related to market research for a long time, participated in the establishment of China's first market research industry standard, and has obtained the international certification of SGS ISO9001 quality management system, ISO27001 information security management system and ISO45001 occupational health and safety management system. The implementation of the project complies with the provisions of ISO20252 international standards for market research industry. The Digital ad Tracking, Analysis and Optimization services obtained the international certification of ISO27018 Public Cloud Personal Identifiable Information (PII) Security Management System. CTR is a member of Six Sigma Management Promotion Committee of China Quality Association. CTR now has more than 100 personnel with quality related qualifications. CTR has been identified as a high-tech enterprise of Beijing Municipality since 2008.
